Privacy Policy

Last Updated: September 3, 2026

Calder Concierge respects your privacy and is committed to protecting the personal information you provide when using our website.

This Privacy Policy explains how Calder Concierge (“Calder Concierge,” “we,” “us,” or “our”) collects, uses, discloses, and protects information when you visit https://calderconcierge.com/ (the “Website”), contact us, request a consultation, book an appointment, make a purchase, or otherwise interact with our online services.

This Privacy Policy applies primarily to information collected through the public-facing Website. Medical records and other protected health information maintained as part of your patient care may be subject to additional privacy protections, including our Notice of Privacy Practices where applicable.

1. Contact Information

Calder Concierge is located at:

Calder Concierge
883 Oak Meadow Drive, Suite 220
Franklin, TN 37064
Phone: (615) 721-2717
Email: info@calderconcierge.com
Website: https://calderconcierge.com/

Questions or requests concerning this Privacy Policy may be directed to info@calderconcierge.com.

2. Information We Collect

The information we collect depends on how you interact with our Website.

Information You Provide Directly

You may provide personal information when you:

Submit a contact form
Request a consultation
Request or book an appointment
Contact us by email or telephone
Sign up to receive email or SMS communications
Purchase a product, treatment, package, or gift card
Apply for third-party financing
Otherwise communicate with Calder Concierge

Depending on the interaction, this information may include:

Name
Email address
Telephone number
Contact preferences
Appointment-related information
Information included in messages you send us
Transaction-related information

Please do not submit medical histories, diagnoses, treatment records, photographs intended for medical evaluation, or other sensitive health information through general Website contact forms.

3. Medical and Patient Information

The public-facing Calder Concierge Website is not intended to collect or store patient medical records or detailed health information.

Medical forms, patient records, medical histories, and other information used in connection with patient care are handled through a separate patient-management system rather than being stored directly in WordPress.

Calder Concierge currently uses CharmHealth for patient-management and patient-portal functions.

When you leave our Website and use a patient portal or other healthcare platform, information you submit may be collected and processed through that platform and may be subject to additional privacy protections, agreements, and notices.

Protected health information maintained in connection with your care may be governed by the Health Insurance Portability and Accountability Act (“HIPAA”), other applicable healthcare privacy laws, and Calder Concierge’s applicable Notice of Privacy Practices.

This Website Privacy Policy is not intended to replace Calder Concierge’s Notice of Privacy Practices.

4. Information Collected Automatically

When you visit the Website, certain information may be collected automatically by our Website and third-party technologies.

This may include:

IP address
Browser type
Device type
Operating system
Approximate geographic location derived from an IP address
Referring website
Pages viewed
Links clicked
Time spent on pages
Dates and times of visits
Website interactions
Advertising and campaign information
Cookie and similar technology identifiers

This information helps us operate, secure, analyze, and improve the Website and understand how visitors interact with our content and marketing.

5. Cookies and Similar Technologies

The Website may use cookies, pixels, tags, local-storage technologies, and similar technologies.

Cookies are small files or pieces of information placed on or associated with your browser or device. They can be used for purposes such as:

Operating Website features
Remembering preferences
Measuring Website traffic
Understanding how visitors use the Website
Detecting technical problems
Measuring advertising performance
Understanding the effectiveness of marketing campaigns
Delivering or measuring advertising

Some cookies may be placed by Calder Concierge, while others may be provided by third-party services.

You can generally control or delete cookies through your web browser’s settings. Blocking certain cookies may affect how some portions of the Website function.

Where required by applicable law, additional choices regarding cookies and tracking technologies may be made available.

6. Analytics and Advertising Technologies

We use or may use third-party technologies to measure Website usage and marketing performance.

These technologies include:

Google Analytics

We use Google Analytics to better understand how visitors use our Website. Google Analytics may collect information about your browser, device, Website interactions, referring pages, approximate location, and other usage information.

Google Tag Manager

We use Google Tag Manager to help deploy and manage Website tags and measurement technologies.

Meta/Facebook Technologies

We may use Meta technologies, including the Meta/Facebook Pixel, to measure advertising performance, understand Website interactions, build advertising audiences, and evaluate marketing campaigns.

Information collected through these technologies may be processed by Meta according to its own terms and privacy practices.

Other Tracking Technologies

The Website may also utilize similar advertising, analytics, conversion-measurement, or performance technologies from time to time.

We do not intentionally send medical records, diagnoses, treatment histories, or other patient medical records through ordinary Website analytics or advertising technologies.

7. Embedded Content and Third-Party Website Features

Our Website may include content or features provided by third parties, including:

Facebook and Instagram content
YouTube or Vimeo videos
Google Maps
Google reCAPTCHA
Patient scheduling or portal links
Financing services
Payment services
Other embedded media or functionality

When you interact with these features, the applicable third party may receive information about your browser, device, IP address, Website interaction, or account with that service.

Third-party services operate according to their own terms and privacy policies. Calder Concierge does not control all data collected directly by those third parties.

8. How We Use Personal Information

We may use information collected through the Website to:

Respond to inquiries
Communicate with prospective and existing patients
Process consultation and appointment requests
Facilitate scheduling
Provide customer service
Process or facilitate purchases
Provide information about treatments and services
Send appointment-related communications
Send emails or SMS communications when permitted
Provide promotional or marketing communications
Improve our Website
Analyze Website traffic and visitor behavior
Measure marketing and advertising performance
Prevent fraud, misuse, or security incidents
Maintain and troubleshoot our Website
Comply with legal and regulatory obligations
Protect the rights, safety, and property of Calder Concierge and others

We may also use information for other purposes disclosed when it is collected or with your consent where required.

9. Payments

Calder Concierge uses Bluefin to facilitate payment processing.

When you submit payment information, some or all of that information may be transmitted directly to the payment processor rather than stored by Calder Concierge’s Website.

Payment processors may collect information such as:

Name
Billing information
Payment-card information
Transaction information
Device or fraud-prevention information

Your payment information may be subject to the payment processor’s own privacy and security practices.

Calder Concierge does not need to receive or retain your complete payment-card information when that information is handled directly by the applicable payment processor.

10. Financing

Calder Concierge may offer financing through Cherry.

If you choose to apply for or use financing, you may be directed to or interact with Cherry’s services.

Information you provide in connection with a financing application is collected and processed according to the applicable financing provider’s terms, privacy policy, and financial-services practices.

Calder Concierge does not control financing approval decisions, credit determinations, or all information collected directly by a third-party financing provider.

11. Appointment and Patient Portal Services

Calder Concierge uses CharmHealth for patient-management and patient-portal functionality.

When you access CharmHealth through a link or integration on the Website, information you provide through that system may be collected directly by or through CharmHealth on behalf of Calder Concierge.

Medical information submitted through the patient portal is not intended to be stored within the public-facing WordPress Website.

12. Contact Forms

Our Website uses Elementor Forms to facilitate certain Website submissions, such as contact inquiries or consultation requests.

Information entered into these forms may be transmitted to Calder Concierge and processed by systems necessary to deliver and respond to the submission.

General Website forms should not be used to submit sensitive medical information.

13. Email and SMS Communications

Calder Concierge may use third-party service providers to send email and SMS communications.

If you provide your email address or telephone number and consent to receive communications, we may use that information for purposes such as:

Responding to inquiries
Appointment-related communications
Practice announcements
Educational information
Promotions and marketing

You may unsubscribe from marketing emails by using the unsubscribe instructions included in those communications.

You may opt out of marketing text messages using the opt-out instructions provided with the messages, such as replying STOP, where applicable.

Message and data rates may apply.

Opting out of marketing communications does not necessarily prevent us from sending non-marketing communications related to an appointment, transaction, or other relationship with you where permitted by law.

14. How We Disclose Information

We may disclose personal information to third parties when reasonably necessary to operate our practice, Website, or services.

Categories of recipients may include:

Website hosting providers
Website maintenance and technology providers
Analytics providers
Advertising and marketing platforms
Email service providers
SMS service providers
Appointment and patient-management systems
Payment processors
Financing providers
Professional advisers
Security and fraud-prevention providers
Government authorities or other parties when required by law

We may also disclose information in connection with a merger, acquisition, reorganization, financing, sale of assets, or similar business transaction, subject to applicable law.

15. Sale, Sharing, and Targeted Advertising

Calder Concierge does not sell personal information for monetary payment.

However, we use certain analytics and advertising technologies, including Google and Meta/Facebook technologies. These services may receive identifiers, device information, Website activity, or similar information for analytics, advertising measurement, or advertising purposes.

Under some state privacy laws, certain transfers of information to advertising technology providers may be defined as a “sale,” “sharing,” or processing for “targeted advertising,” even when no money is exchanged for the information.

Where applicable law provides you with a right to opt out of these activities, you may contact us at info@calderconcierge.com to submit a request.

16. Patient Photographs and Testimonials

Calder Concierge may publish patient testimonials, reviews, before-and-after photographs, or other patient-related content.

Where required, patient photographs and identifiable patient information used for marketing or promotional purposes will be used subject to appropriate permissions or authorizations.

Treatment results shown in photographs or described in testimonials represent individual experiences. Results vary and should not be interpreted as a guarantee of any particular outcome.

17. Data Retention

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

Provide requested services
Maintain appropriate business records
Complete transactions
Resolve disputes
Prevent fraud or abuse
Meet contractual obligations
Satisfy legal, tax, regulatory, or recordkeeping requirements

Different categories of information may be subject to different retention periods.

Medical records and protected health information may be subject to separate retention requirements and policies and are not governed solely by this Website Privacy Policy.

18. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect information under our control.

However, no website, internet transmission, electronic storage system, or method of communication can be guaranteed to be completely secure.

You should use caution when sending sensitive information electronically and should use the designated patient portal rather than general Website forms when communicating medical information.

19. Your Privacy Choices and Rights

Depending on where you live and which privacy laws apply, you may have certain rights regarding your personal information.

These may include the right to:

Request information about the personal information we process
Request access to personal information
Request correction of inaccurate personal information
Request deletion of certain personal information
Request a portable copy of certain information
Opt out of certain marketing communications
Opt out of certain targeted advertising
Opt out of certain sales or sharing of personal information as defined by applicable law
Appeal certain decisions relating to a privacy request where required by law

Not all rights apply in every situation.

We may also need to retain certain information despite a deletion request when retention is required or permitted by law, including information associated with medical records, financial transactions, legal obligations, fraud prevention, or other legitimate purposes.

To submit a Website privacy request, contact:

info@calderconcierge.com

We may need to verify your identity before fulfilling certain requests.

We will respond to valid requests as required by applicable law.

20. Tennessee Residents

Calder Concierge is located in Tennessee.

The Tennessee Information Protection Act and other laws may provide privacy rights to Tennessee residents when the applicable statutory requirements are met.

Where a privacy law applies to Calder Concierge and grants you specific rights regarding your personal information, we will honor those rights in accordance with applicable law.

You may contact info@calderconcierge.com regarding a privacy request or question.

21. Children’s Privacy

The public-facing Website is not directed to children under the age of 13, and we do not knowingly collect personal information online from children under 13 through the Website for marketing purposes.

If we become aware that personal information from a child under 13 has been collected through the public Website in a manner requiring parental consent, we will take appropriate steps to address the information as required by applicable law.

Healthcare services involving minors, if offered, are handled separately and may involve a parent, guardian, or personal representative as required by law.

22. Links to Other Websites

The Website may contain links to third-party websites that Calder Concierge does not operate or control.

This Privacy Policy does not govern the privacy practices of third-party websites.

We encourage you to review the privacy policies of websites and services you visit, including third-party patient portals, payment providers, financing companies, social media platforms, and embedded services.

23. Do Not Track and Browser Controls

Some browsers offer “Do Not Track” or similar privacy signals.

Because standards for these signals may vary, our Website may not respond to every browser-based privacy signal in the same manner.

You may use your browser settings and other available privacy controls to manage cookies or certain tracking technologies.

Where applicable law requires recognition of a particular opt-out mechanism, we will comply with applicable legal requirements.

24. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our Website, technologies, service providers, business practices, or legal requirements.

When changes are made, we may update the Last Updated date at the top of this page.

We encourage you to review this Privacy Policy periodically.

25. Contact Us

For questions, concerns, or requests regarding this Privacy Policy or personal information collected through the Website, contact:

Calder Concierge
883 Oak Meadow Drive, Suite 220
Franklin, TN 37064

Phone: (615) 721-2717
Email: info@calderconcierge.com
Website: https://calderconcierge.com/